Anyone notice the power red shoes on the #TelusPitch2019 Competition stage this past Tuesday? RED is the colour of power, passion, purpose, and at times, politics.
At a another event, I noticed this shimmering, slick red lipstick worn by one of my colleagues. We swapped lipstick intel – Hers “Outlaw Brick Red” by Kat Von D and mine? “Ruby Woo” by Mac.
In “Social Media Strategy” class a couple of years ago, my classmate and I presented a clever social media campaign for a designer lipstick. To our surprise, we noticed that we were all wearing “Ruby Woo” in class. “Ruby” made it up to Everest Base Camp with our classmate. #WhyWearRed ? Power – Passion – Purpose – Politics
So when I read Erika Thorkelson’s article “Why Wearing Lipstick Is a Small Act of Joyful Resistance” in a Canadian periodical, “The Walrus” and shared it immediately with The Lipstick Ladies. “Lipstick is unapologetically feminine. That’s what makes it so rebellious.” – the author’s powerful tagline.
Women in Red
RED gives women a visual voice. RED means business and you had better listen. Vivian Maier, affectionately aka the Nanny Photographer, captured countless photographs including this book cover. Her intriguing life story as an unknown yet brilliant street photographer can be found in a permanent collection in the Chicago History Museum.
For the Telus event, I went with a “Normal Business Navy” dress for networking and added a dash of “Ruby Woo” which, at the time, seemed appropriate.
I ought to know because for the past couple of years, I’ve been teaching, talking about, living and breathing networking. I felt confident as I strolled through the big glass corporate doors. As I scanned the crowd, I took a quick pulse check on the energy in the room and found it to be somewhat frenetic. Then a series of faux pas started to unravel.
Faux Pas #1
The first person I recognized was already heading towards me. She had interviewed me for an business blog seven years ago. Excited to reconnect, I reached out to greet her but as she approached, she looked me in the eye as I acknowledged her name. But then suddenly, she turned and walked away. I was gob-smacked with my handshake extended and hanging in thin air. Maybe she didn’t hear me. Maybe she didn’t recognize me. Maybe she just didn’t care. But she definitely saw me. Could this happen to one of my students? How do I prepare them for situations like this? Mental note: Sometimes you need a thicker skin for networking. I continued to wind my way in and then saw someone else I knew.
Faux Pas #2
After a courteous exchange, she introduced me to her colleague standing beside her. We also made eye contact but then it happened again. After a quick “hello”, she immediately turned her back on me and started looking for someone else. That was impressive. She didn’t need Malcolm Gladwell’s requisite two seconds for rapid cognition. She made up her mind in one “hello” whether she liked me or not. That’s one topic we do cover in our workshop.
Faux Pas #3
Undaunted third time lucky maybe, I tried once again to engage with another tech entrepreneur. This time no eye contact as her eyes shifted, a telltale sign wanting to escape. I mentioned that I heard the bar was about to close so that she could bolt away… and she did.
I grinned to myself, thinking how ironic it was to be struggling to communicate at telecommunications event! “Hel-lo?” Was I a little rusty in “reading the room” which was full of people admittedly half my age or dare I say more than half? Were my expectations unrealistic, outdated? How would my students weather these awkward situations? What would they have done in my shoes? Maybe swap them the “Normal Business Navy” for the “Power RED”. But as always, the universe unfolded as it should as I perssisted and eventually stumbled upon a few good people.
The Bartender told me about a music app that allowed people to tip musicians after I inquired about a tip jar for the bartenders because none were present. Maybe no one carries cash and maybe no one cares which is truly unfortunate and sad for those earning a living in the food and beverage industry.
The Undergrad Student shared how her background in training as a former ballerina helped her develop exceptional time management skills and as a result, helped her get her summer job with her employer, a start-up sponsor of the event. She reminded me fondly of my speed-skating niece and I invited her our Dream Network, a coffee drop-in for diverse and curious minds.
The Emerging Entrepreneur who sat in the row behind me and told me how her knees shook during the first round of the Pitch Competition. But she was deeply grateful for the experience. She is developing an app to help fund African Millennials to see the world. I also invited her to our Dream Network.
And as the event wrapped up, I heard the Master of Ceremonies call out onto the stage a familiar name. Hey, I know him, my super-nice-guy squash friend whom I haven’t seen in six years! My squash pro always said “all roads lead to squash” … even if it is at the end of the road.
I made a quick note to self for my next networking workshop – Remember RED, the colour of power, passion, purpose. and politics. RED can also give you that bit of extra push to get you outside your comfort zone. And even if it is only the colour of your lipstick, you are “unapologetically feminine and … rebellious!”